Test data for mixed technologies

Case study of Heineken, one of the largest beer producers worldwide

This case study shows how our software has helped a Heineken with test data for mixed technologies, in the right place at the right time.



Heineken N.V. is an Amsterdam-based Dutch brewing company. Heineken is one of the largest beer producers worldwide.

Heineken International owns a worldwide portfolio of over 300 beer brands, selling beer in 190 countries. The organization has more than 85.000 employees.

Primary use case


“We are protecting our personal and sensitive information, while we provide test data to our customers for their business-as-usual and project testing.”

Just like other organizations, many different applications are in place using a variety of database technologies. Heineken has a landscape containing both SAP and multiple non-SAP sources including Oracle based J.D. Edwards and Microsoft SQL server based Heilite. These applications exist in several different countries all containing privacy sensitive data.

She had a virtualization test data ‘solution’ in place not fully delivering on its promise with high annual expenses. Besides avoiding ongoing costs there was a desire to improve the refresh speed and to mask consistently over the chain.

How DATPROF helped

“One of the ways DATPROF has added value is that three years ago, before we had the solution, when an audit was done for non-SAP applications, there were always red flags. We, as a company, were not able to protect the data. The demand for doing so was there, but in big organizations you need the willingness as well. Once we found DATPROF, the red flag issue was eliminated. Audit-wise, we are now compliant. And our customers are also happy because when they do any kind of project, it’s not only about internal users because the systems are being exposed to multiple external people. That is where we are now able to protect our data.

For non-SAP, before we had DATPROF, we used a couple of workarounds. For example, we would write an SQL query to change a phone number from A to B, but for all phone numbers. If we had 40,000 customers and 40,000 phone numbers and wanted to mask the phone numbers, we would write a query to change all the phone numbers to 123-456-7890. But that’s not scrambling, that’s just a mass change, and it was manual work. Now, the results we get do not look like masking because it’s real masking.”


“The data scrambling, the masking, is the most valuable feature. That is how we protect our personal and sensitive information. That is very important for Heineken, given that we work in global scenarios with a lot of personal information and business-sensitive information. This feature is particularly helpful. It is a very intelligent solution when it comes to identifying the dependencies and connections and it is easily scalable. It allows a type of self-service where we are not dependent on the supplier to do the work. Our team members can do things themselves.

It is also extremely important that DATPROF’s masking for non-SAP databases also integrates with SAP TDM, out-of-the-box. We have operations in more than 100 countries and a majority of those operations use SAP applications. But some of our very important regions, such as the Americas and Asia-Pacific, are using Microsoft Dynamics NAV and Oracle as their core ERPs. That means we have some customers who are in both SAP and non-SAP. When we do scrambling for different applications, it is extremely important that DATPROF and the SAP applications talk to each other and synchronize. Otherwise, for example, if the name Mano is changed to Frank in an SAP system, but the same Mano is changed to Albert in a non-SAP system, that means Mano has two names in two different systems. That means that identity is lost, from a name perspective. It is also quite efficient, as we are doing data refreshes regularly.”

Book a meeting

Schedule a product demonstration with one of our TDM experts

Trial DATPROF Privacy

Full Platform Demo

45-minute session to discover the entire TDM platform with the help of a technical pre sales consultant.


TDM Platform

The right test data in the right place at the right time. Masked, generated, subsetted, virtualized and automated at the push of a button.